Word: kfc
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Dates: during 2000-2009
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...kids hang out at Karachi's single mall, listen to heavy metal, and some of them form gangs with cry-tough names such as 9mm, Kryptonite and Outsiders. Every so often, they'll rumble over a girl and arrange for their bodyguards to trade a few punches in the KFC parking lot. There are no burqas here: the girls wear tight jeans; their mothers prefer designer salwar kameez of watered silk and diamant? Chanel sunglasses...
...been hired by Chinaveg, a private company owned by the Hong Kong venture-capital firm Interasia and other investors. Trett's mission: to modernize farming techniques for the 6,000 tons a year of lettuce that Chinaveg grows, washes, cuts and packages for sale to buyers in China, including KFC's operations there, to the Japanese fast-food giants Ajinomoto and Yoshinoya and to hundreds of supermarkets...
...delivered. Naville, 33, who was born in Marseilles, began Chinaveg in 2000 by signing contracts with hundreds of farmers, each cultivating less than a tenth of an acre. Chinaveg gave them special seeds and pesticides acceptable to the U.S. Department of Agriculture, which were demanded by customers like KFC. In turn, the farmers sold the pesticides for a quick profit and ruined the crop with highly toxic replacements. Come harvest, the farmers tried to sell for a higher price on the open market...
...found satisfaction in their work in some personal way. Jenkins thrives on being the office go-to guy for everything from computer glitches to party planning, and he values the chance to earn a good living in a city he loves. Jennifer Bartholomew, 40, who works in marketing at KFC in St. Louis, Mo., gets a thrill from helping restaurant managers penetrate new territory...
Katzenbach strips back the warm fuzzies to get at the telling details. Bartholomew's husband Eddie works for a food distributor that threatens layoffs for those who miss sales quotas, so he has little incentive to do more than meet them. At KFC, however, Jennifer is judged subjectively by her bosses on her commitment to regional restaurant managers. Higher sales often result, but numbers don't define her. Katzenbach writes, "While money may attract and retain people, it is rarely at the heart of what motivates them to excel...