Word: kfc
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Dates: during 2000-2009
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...sets in Kabul and the wail of the muezzin issuing from loudspeakers mounted on minarets calls the faithful to evening prayer, the fryer at KFC is being fired up for the evening rush. But Kabul Fried Chicken has little in common with the U.S. chain whose initials it copied: The chairs are a little too high for the tables, and the delights depicted in photographs mounted on the walls - big milkshakes, braised ribs, lattes - are conspicuously absent from the menu. The fare on offer is more egalitarian. Kebabs, pizza and, of course, fried chicken...
...Jamshed spits a bit when he talks - hopefully he cooks in silence. He claims that after being told by the (real) KFC regional HQ in Lahore, Pakistan, that opening a franchise in Kabul would cost him a few hundred thousand dollars, he opted to go the pirate route. He claims to have bought the U.S.-based KFC's secret fried chicken recipe on the black market for $1,200, although obviously that claim can't be verified. "You can get anything at the bazaar in Pakistan," he says. And he filched real KFC iconography off the Internet for his restaurant...
...Over at Mirwais' store, even the staff seem to believe they're actually affiliated with the real KFC, and when Mirwais is absent, one employee explains in detail an arrangement with KFC corporate that includes a five-year contract period, stipulations about naming rights, and training trips to Dubai - all of which Mirwais summarily dismisses. Nor have the authorities raised intellectual property concerns with the various local KFC imitators; officials from various arms of government are more likely to come looking for bribes...
...selling traditional food instead of bite-size imports like chicken nuggets, Teremok has grown into Russia's fourth largest fast-food chain. Only McDonald's, Rostik's-KFC (a joint venture with Kentucky Fried Chicken) and the pizza chain Sbarro are larger. Teremok anticipates $110 million in revenue this year, up from $63 million last year, and the company may soon expand into the U.S. and Western Europe. Mikhail Goncharov, 37, Teremok's founder, has big plans for the humble pancake. "We think blini could be for Russia what pizza is for the Italians," he says...
...Animal voters are not card carrying PETA members, and they’ve never picketed a KFC in their lives. But they care about animals, and they see a candidate’s attitude to animals as a broader reflection of his compassion and character. That’s why senators ranging from conservative Rick Santorum in Pennsylvania to liberal Robert Byrd in West Virginia have sought the Humane Society Legislative Fund’s (HSLF) endorsement in their re-election bids. Animal protection is what marketers call a “signal issue”—something...