Word: kfc
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Dates: during 2000-2009
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...tile flooring from Kunming, but also bathroom fixtures made by Kohler (headquarters: Kohler, Wis.) and consumer electronics from Samsung and Panasonic. Our town's central shopping mall - which looks as if it could be in White Plains, N.Y., or the San Fernando Valley of Los Angeles - has had a KFC and a Pizza Hut up and running for the past year. In late summer, New Songjiang passed through one of globalization's initiation rituals: Starbucks opened its first branch here...
...nearby KFC outlet, one woman asks about the cheapest menu options, then asks for a discount. The counter girl tells her there's no bargaining and shoos her away. Nearby, three friends who work together at a fishing tackle factory sit at a high table and ponder their options. They had showed up early in the morning for a 6.30 p.m. train home to Chongqing, but despite a day of waiting on line, they still couldn't get through the throng into in the station in time. "We're wondering if we should stay or go," says Jiang Jinan...
...Unfortunately, the utensils are not as hard as they need to be," he said over lunch at KFC, where the cholesterol-soaked skin of his fried chicken was overwhelming his plastic knife and fork...
What does appear sustainable is the world's appetite for Yum's fast food. Not everybody thinks that's a good thing. After all, this is the company whose top-selling new product is the KFC Famous Bowl: breaded, fried chicken strips, corn, cheese, gravy and mashed potatoes--a 710-calorie dish that the comedian Patton Oswalt calls a "failure pile in a sadness bowl." Fast foods--even those that mimic local cuisines--represent a dramatic change in diet for many cultures. "When you offer high-calorie food to a thin population, they go from small to large very quickly...
...part, Yum argues that it's not exporting fatty foods so much as offering tasty options to the global public. "The answer to the nutrition issue is balance and exercise," says Novak, pointing to a basketball tournament sponsored by KFC in China and a menu there that includes healthier alternatives like roasted chicken. In fact, the roasted menu items are such a hit in China that Yum executives are testing them out in the U.S. It's an interesting twist: Yum is looking to the soaring international business to expand its appeal at home. What about bringing its Chinese-food...