Word: kfc
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Dates: during 2000-2009
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...food is "a little too oily," he says, but he likes the soy-milk drinks, and "the prices, of course, are very reasonable." (A meal of noodles, tea and custard dessert costs $4.) With eight storefronts around Shanghai, East Dawning could soon give China's biggest fast feeder, KFC, a run for its money. Good thing for them they're playing on the same team...
Starbucks has the gall to sling its lattes for coffee connoisseurs in Vienna, and Budweiser peddles its brew in Belgium. So why shouldn't Yum Brands--the Louisville, Ky.-based company that owns KFC, Pizza Hut, Taco Bell and more--sell dumplings in a fast-growing market where Chinese food is just called food? Heck, while they're at it, why not sell tacos in Mexico? Yum is doing both, with the test-marketing of East Dawning in Shanghai and the opening of a Taco Bell in Monterrey last fall. Yum's iconoclastic CEO, David Novak, likens...
...dancing teapots while reminding the audience of China's Buddhist roots. A mountaintop temple is being built nearby to ensure the resort's feng shui, and reminders of modern China are everywhere within the alpine resort itself. One of those quaint Swiss chalets is, in fact, a KFC outlet, while that "mist" rising from the hills is actually smog...
...Soft-spoken and pacific, Lee is as well known in Hollywood for his modesty as he is for his protean talent. It's hard to square volcanic passions, after all, with a man who once told an interviewer that one of his favorite restaurants was KFC. Lee's movies, too, often revolve around the repression of overwhelming emotion. In his wuxia epic, Crouching Tiger, Hidden Dragon, swords and fists became stand-ins for everything the martial characters couldn't say. Brokeback Mountain's cowboys suffered for love they could not acknowledge. Even Lee's Hulk was an exploration of suppressed...
...sweeter." Likewise, Kilts believes in the power of the executive touch: "Small things--a hamburger at a fast-food restaurant, a hot dog at a roadside stand or a meeting at your home--can create a lifelong remembrance." But Novak is the sappiest. At the helm of KFC, he carried around floppy rubber chickens in his briefcase, so he could give them out and surprise a deserving employee. Novak would then autograph the chicken and hand the befuddled employee a crisp hundred-dollar bill. Which brings up the obvious: no stunt or roadside chat says "Thank you" quite as well...