Word: kfc
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...neighborhoods longer than Berlin was divided by its wall. Their guide, Bren-dan McKernan, laced fact with a heavy dose of blarney. He recited the alphabet soup of Irish paramilitary groups just as the bus passed a fast food restaurant. To the i.r.a., i.n.l.a., u.d.a. and u.v.f., he added kfc. "Their leader was known as the Colonel," he deadpanned. "They were responsible for a lot of stomach injuries." Another guide eases nerves by repeating that passengers have nothing to fear, then asks them to pick up their bulletproof vests at the back of bus. He always gets a laugh. Real...
...last year, far below the pace set by its competitors. The culprit? A sudden burst of creativity from the big guns in the fast-food wars, McDonald's and Burger King, as well as some smart plays by smaller chains like Hardee's and KFC. For years, McDonald's and Burger King had relied on their size to generate growth, opening hundreds of new stores every year to pump up sales. Meanwhile, Wendy's had some very lucrative ground to itself. It is only one-fifth the size of McDonald's in terms of sales, but Wendy's kept growing...
...Hardee's took the low road, heavily promoting gut-busting sandwiches like the Enormous Omelet and the Monster Thickburger--names that only hint at the fat and calorie content between their buttered buns. Burger King also upgraded its chicken sandwich, a move McDonald's will make this summer. KFC has added a 99¢ chicken sandwich. The situation got so bad that Wendy's had to launch its latest innovation, an entrée-size fruit salad, in February--not exactly when most people are yearning for a slice of cantaloupe--because it knew that McDonald's was launching an apple...
...Kellogg, Yum! Brands and Safeway to report on their use of these ingredients. Such a review could instill fear in consumers who are unaware that competitors use these ingredients as well, said ASCR members. CCSR member D. Ronald Daniel is a former director of Yum! Brands, which owns KFC, Taco Bell and Pizza Hut restaurants. The two other CCSR members are James R. Houghton ’58 and Conrad K. Harper...
...KFC The chicken specialist owned by YUM! Brands is China's dominant fast-food joint, with more than 1,100 outlets and an estimated $1 billion in revenue. It plans 250 more outlets next year. Far from relying on Colonel Sanders' secret recipe, KFC has added a twist to 40% of its dishes, such as red-hot Sichuan chicken and Peking-duck-flavored poultry...