Word: kfc
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...street. it isn't as if suddenlyMcDonald's appears and changes everything. In factthe company has to change itself. The book dealswith one food system in five different places. Asin a controlled comparison. It's just a lens. Youcould take anything--KFC, Baskin Robbins, a goodexample is Kellogg's breakfast cereals. How isAmerican breakfast cereal spread around the worldand adapted in various ways...
...over to a school, climbed up piping to the roof and sat talking and smoking until the sun set. Resuming their search for a restaurant and phone, they came across two black kids who told them a Kentucky Fried Chicken restaurant was two blocks away. They never found the KFC. Instead they happened upon "a big crowd of guys" walking on the opposite side of the street...
Pepsi held on, and is now paying the price. Last week the company announced it was spinning off into an independent company its fast-food restaurant group, which includes about 29,000 Pizza Hut, Taco Bell and KFC outlets, with sales of more than $20 billion. The restaurant group was eating capital the way a teenager can go through an extra-large taco, capital that could have been fueling growth at Pepsi. Says CEO Roger A. Enrico: "Our goal in taking these steps is to dramatically sharpen PepsiCo's focus." He needs to, given Pepsi's loss of global share...
...offer a few solutions. McDonald's, Burger King, KFC, Taco Bell, Popeye's Subway...need I continue...
...gold there is in being the eternal silver-medal winner. The company is still a veritable junk-food juggernaut that includes Frito-Lay, which dominates the salty-snack industry the way you-know-who does soft drinks. There are also the fast-food restaurants Taco Bell, Pizza Hut and KFC, a division that is on the rebound. The entire company brought in revenues of $30 billion and profits of $1.99 billion in 1995. The stock, which recently split, increased some 70% last year...