Word: khaki
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Dates: during 2000-2009
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...trio of choreographers are broadening their influence. Landon is working on a new video for the ska-rock band No Doubt. Robinson was behind the dancing in the striking "Khaki Soul" Gap ads. And Henson has a starring role in the Showtime drama Soul Food...
...haven't seen Pregracke at work. He's tireless. Today he's driving a forklift around his barges, sorting old car seats and lawn ornaments and tractor chassis into separate piles for recycling. All sandy hair and freckles, dressed in a life jacket, cap and khaki shorts and sporting a pair of wraparound dark shades, Pregracke could be a latter-day Huck Finn. His grin is impish, his body compact and coiled. Two lean, tanned young women in similar uniforms--Jennifer Anderson, 26, and Lisa Hoffman, 22--toil alongside him, heaving corroded truck tires onto a towering stack...
...section bourgeoisie there are but two. Neither is vacant, and there is a line. I am determined, at this point, to explore the realm beyond the curtain, and decide to finally penetrate the most stolid symbol of oppression in the room. I placed my hands nonchalantly into my khaki pockets and sauntered casually toward the front of the plane. But as I made my way through sleeping bodies, screaming babies, and people too large to fit into their seats, I was foiled by the very thing that caused this trip in the first place--the beverage cart...
...Drexler also knows Gap can't live on $78 jeans. Last year's push into more expensive leather, while successful, could not compete in volume with its earlier khaki campaign. So while basics have been pared a bit, they still form the foundation of every Gap store...
...refocusing its marketing too. Its television-ad campaigns have been so dynamic that the 1998 series (khaki swing, khaki groove...) is included in the Whitney Museum of American Art's retrospective exhibit of the 20th century. But the company lost its advertising director, Lisa Prisco, and even good advertising can't move mediocre merchandise offered in a less than dynamic setting. Gap is shifting a portion of its $500 million marketing budget away from TV to make bigger in-store statements, using devices such as interior billboards. "We're focusing on dominant market imagery in the store," says Wilson...