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...effort is also being made to satisfy Russia's growing consumer demands both in quantity and quality. Some 400 factories are continuing to experiment with supply and demand and profit guidelines as promulgated by Kharkov Economist Evsei Liberman in an effort to gear the economy away from planning fiat to what buyers want (TIME cover, Feb. 12). Moscow has launched a concerted drive to improve Soviet advertising, even sent the female director of a Moscow store to visit the House of Dior in Paris last month with an eye toward more stylish Russian dress designs. The Kremlin is considering...

Author: /time Magazine | Title: Russia: The Quiet Men | 5/14/1965 | See Source »

After finishing school in 1953, Leonov was sent by the Young Communist League to flying school at Chuguyev, near Kharkov, where he made 115 parachute jumps, became a parachute instructor, and was one of the first pilots to be selected for training as a cosmonaut. He was courting the girl whom, he was to marry when he learned that he might be sent on a novel and very difficult mission. Told that the mission would not interfere with his marriage, he signed up enthusiastically...

Author: /time Magazine | Title: Space: Adventure into Emptiness | 3/26/1965 | See Source »

...Kharkov University

Author: /time Magazine | Title: Letters: Mar. 5, 1965 | 3/5/1965 | See Source »

...Kharkov, U.S.S.R...

Author: /time Magazine | Title: Letters: Mar. 5, 1965 | 3/5/1965 | See Source »

Born in the Ukraine's Volyn in 1897, Liberman attended a gymnasium and took a law degree at Kiev University, went on to study engineering in Kharkov. For some 15 years he worked in various factories near by, including six years as planning chief in a large farm machinery plant. After a wartime stint in a Moscow government job, Liberman went back to the Engineering Institute in Kharkov as a teacher and part-time factory consultant, earning his doctorate in economics in 1956 and the title of professor...

Author: /time Magazine | Title: Russia: Borrowing from the Capitalists | 2/12/1965 | See Source »

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