Word: khubani
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...while profits are down at nationwide retailers like Walgreens and Target, Khubani says the number of TeleBrands products purchased in those stores are "way up," with TeleBrands' overall sales in 2008 nearly doubling since 2007. Of course, because such products are often manufactured overseas--the Snuggie, for example, is made in China--prices tend to be more consumer-friendly in a recession...
...like to say that we're getting beachfront property at trailer-park prices," says A.J. Khubani, founder and CEO of TeleBrands, another popular purveyor of infomercialesque merchandise. He says his company is buying better time slots for nearly 25% less than it paid in 2007. Commercials for TeleBrands products, which include nail clippers for pets (PediPaws), now appear during The O'Reilly Factor, the most popular show on Fox News...
...like to say that we're getting beachfront property at trailer-park prices," says A.J. Khubani, founder and CEO of Telebrands, another popular purveyor of infomercialesque merchandise. His company is buying better TV slots at prices averaging 25% less than last year's. Commercials for Telebrands products, which include an egg-shaped callus remover (the PedEgg) and nail clippers for pets (PediPaws), now appear during The O'Reilly Factor, one of the most popular shows on Fox News...
...While sales are down at most nationwide retailers, Khubani says the number of Telebrands products purchased in Walgreens, Target and Wal-Mart are "way up," with overall sales nearly doubling since last year. "They're typically inexpensive, solve a common problem, and they're fun," Khubani says, explaining the success of his products. Of course, when it comes to pricing, it helps that many of these companies, including Allstar, outsource nearly all aspects of production, shipping and ordering. The Snuggie, for example, is manufactured in China...
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