Word: kia
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...vignettes may be understandably mislabeled as callous, since they boldly tackle sensitive issues, presenting a brutally satirical view of what Director Kia D. Alexander ’08 calls “black oppression stereotypes through time...
...unsightly brake dust. "All my life I wanted to have a Merc, and unfortunately, now that I can finally afford one, they're in the tank," she says. At a Mercedes dealer in Atlanta, the sales staff even joked about reliability, she says, noting that Mercedes still beats Kia cars in reliability tables. She gripes, "They should instead be saying, 'This is what we are doing to correct the problems...
...clear that the son would not get a free ride. Shortly before his appointment, the Korean economy was slammed by the 1997 Asian financial crisis and Hyundai was forced to lay off 25% of its staff. Complicating matters, Hyundai agreed in 1998 to acquire South Korean rival Kia Motors, which had to be assimilated. Chung had little experience with the automotive industry. He had spent most of his career managing a smorgasbord of affiliates, including a steel company, a pipemaker, a shipping-container manufacturer and Hyundai Motor's service business. When Chung broadcast his intention to turn Hyundai into...
...costly. Last year he delayed the launch of a new Sonata in Korea for two months while engineers cleaned up 50 minor defects. In 2003 he asked senior R&D executive Lee to get rid of an annoying noise that grinding gears were making in the transmissions of Kia Amanti sedans. "I told him that we'd lose two months of sales," Lee recalls. "The chairman said, 'If it's for quality...
After all, Hyundai's road trip is really just beginning. Despite its impressive winning streak, the company is still only the world's seventh largest carmaker, with 3.3 million vehicles sold globally, and that includes sales by its Kia subsidiary. But Chung has grand ambitions. "We will make ourselves an invincible competitor," he says. Hyundai's larger rivals should mark those words whenever they check their rearview mirror for overtaking traffic. --With reporting by Daren Fonda/New York and Frank Sikora/Montgomery