Word: kiaeneto
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...bucks playing the original Halo. But by 2004 he was pulling down $1,100 per competition. In 2005 he won a new car worth $43,000, which he sold to make a down payment on a house and launch a fledgling clothing line aimed at gamers called Kiaeneto...
Walsh began selling Kiaeneto T shirts over the Internet and at gaming centers where devotees gather to play. He says in the first month he sold more than $15,000 in shirts and hopes over the next few years to build a line exclusively for gamers. "I would go to a lot of these competitions, and I'd see people wearing Hurley or Volcom," says Walsh. "But those labels are for skaters and snowboarders. There are a lot of people out there who want to represent video gaming...
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