Word: kiam
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Dates: during 1980-1989
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Mockler is less photogenic than Victor Kiam (Who, to use his own words, liked Remington so much he bought the company), but his rhetoric aims to create the same audience rapport as Kiam's TV appearances. "This one's for everybody" is a prime example of what historian of advertising Roland Marchand has identified as "the parable of the Democracy of Goods...
...biggest change this year for the Patriots may be their owner. With razor magnate Victor Kiam ready to purchase the team, expect Sullivan Stadium to be renamed Remington Stadium next September...
...biggest change this year for the Patriots may be their owner. With razor magnate Victor Kiam ready to purchase the team, expect Sullivan Stadium to be renamed Remington Stadium by next September...
Regardless of the team's success this season, Kiam, Bridgeland and Co. will probably not see an NCAA tournament. They'll continue their on-and-off practice schedule through the winter, battling freshmen for ladder positions, and when spring arrives, there will be another trip south and maybe a few varsity openings during reading period...
...exactly what it used to be for us," says Kiam, "but if I get my thesis out of the way in time, I'll be out as much...