Word: kibera
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...Kibera, Sims and Fallows are currently responsible for eight company sites as well as their own, which gets over 1,500 hits a day and is projected to earn $1 million in five years. From the company sites, they receive monthly promotion fees as well as a 10 to 15 percent commission...
Even though it's the commercial aspects of Rowers World that keep it afloat, Fallows and Kibera are determined to keep it entertaining. "On a conceptual level, we're just like a magazine," said Fallows. "To sell things, you've got to have good content first, or the rowers won't come to the site...
...wanted to provide a service for people, not make them feel like we were always trying to sell them something," said Kibera. "And it's also about a community--it can be lonely if you're the only one into crew in your state...
...Kibera said the biggest obstacle right now is advertising. To make people aware of the site, they have to be creative...
...currently looking into hiring an assistant, preferably someone from the rowing team. "It will have to be someone who has a love for rowing and is able to put in three hours a day to keeping the site going, so we can put all our efforts into expansion," said Kibera...