Word: kid
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Dates: during 1940-1949
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...wore long white kid gloves, bangs, and white dresses with pink and blue sashes. The opera was a polite and serious affair. In subsequent years, in going to the opera we have always felt it to be something of a rite, and it was with a feeling akin to guilt, even in later years, that either my sister or myself entered the refreshment room for a discreet cup of coffee...
...World's shrewd Publisher Joseph Pulitzer set Artist Richard Outcault to drawing more of the same, with the Kid's speeches lettered on his yellow nightgown. Over at the New York Journal, William Randolph Hearst fumed at the new weapon introduced into his bitter circulation war with Pulitzer. In October Hearst announced his own new color section: "eight pages of iridescent polychromous effulgence that makes the rainbow look like a piece of lead pipe." Its star attraction: The Yellow Kid; Hearst had lured Outcault away. To replace him, Pulitzer hired George Luks, then a little-known painter...
Society Iss Nix. At first, Waugh found, the comics were steeped in an atmosphere of "toughness, of the harsh life of bums and thugs." Once publishers got the idea that comics might attract millions of child readers, the strips were scrubbed up. Replacing the often cruel Yellow Kid were sweet Buster Brown, dreamy Little Nemo, merry Little Jimmy. The Katzenjammer Kids were mean moppets, but in their rebellion against grown-up conventions they were on the children's side. As the long-suffering Inspector said: "Mit dose kids, society...
...become a maker & breaker of publishing empires. The New York Daily News-Chicago Tribune Syndicate worked out the formula (it was the late Captain Joe Patterson's) of a balanced comic page to lure readers: The Gumps for "gossip, realistic family life; Harold Teen, youth; Smitty, cute-kid stuff; Winnie Winkle, girls; Moon Mullins, burly laughter; Orphan Annie, sentiment . . . Dick Tracy, adventure and the fascination of the morbid and criminal; Terry, adventure of the most up-to-date, sophisticated type; Smilin' Jack, flying and sex; Gasoline Alley . . . life itself...
Said Walter Weir, of Manhattan's Walter Weir, Inc.: "You have only to read some of the incredible drivel being foisted upon the American public ... to realize that today's copywriter-bred on copy research-has become a virtual Katzenjammer Kid ... giving readers and listeners mental and spiritual hotfoots hour after hour, every day in the year." Radio copywriters, said Weir, are among the worst offenders: "Through slavish obeisance to Hooperatings [see RADIO] . . . [radio] has become largely hackneyed and stereotyped...