Word: kid
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...Zach is possibly one of the most fierce competitors I’ve ever met in my life,” said lacrosse captain Jake Mckenna. “He’s the type of kid that you’d pick first if you were going into battle. He’ll stand up to the biggest gun on the other team and go after him until the last whistle blows. He’s truly an amazing individual...
Once upon a time, before 10- and 12-year-olds became an outsize economic force, a kid's room was the spot for a hand-me-down chair, a serviceable desk, a throw rug and the latest pop-idol wall posters. Today it's a color-coordinated, fashion-accessorized statement of personal style. Or more precisely, personal style as interpreted by the growing number of retailers rushing to supply this fast-growing $17 billion-a-year market. Vendors, including Pottery Barn, Pier 1, the Bombay Co., Delia's and Target, are creating new products, catalogs and, in some cases, chains...
Defining themselves seems to be what the decorating craze is all about for kids, and marketers are happy to oblige with all sorts of easy-to-apply identities. At BombayKids, for instance, product lines are built around concepts like Hippie Chick--fringe, flower power and peace symbols--and Betsy Girl--hot-pink silks, zebra prints and pink beading. "We create a theme, thinking, What's this person like? How do they really live?" explains director of merchandising Kristina Fideli-Ventura. No matter what the concept, "there's lots of color, jewels, gems, glitter," she says. Kid style is "not demure...
...Tween Eye Move over, Martha! Kid decorators are taking control, turning youth decor into a $17 billion-a-year market...
...watching basketball and listening to new bands. But, he laments, classmates there never asked about his life abroad: "I would say I was from Japan and they wouldn't care." Daniel had become?to use a phrase popularized by David Pollock, a consultant to expat communities?a Third Culture Kid, one who inherited the culture of neither parent but instead formed his own, more international outlook...