Word: kidded
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Dates: during 1990-1999
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Educational programs sponsored by community leaders like Hughes can go a long way toward teaching kids the basics of money management. And other experts like Junior Achievement, the Stein Roe Young Investor Fund and Merrill Lynch offer parents plenty of help (see accompanying box). But sometimes a kid just has to learn the hard...
That might be an appropriate warning to all the other movies contending for children's movie money in this kid-glutted holiday season: with a brand loyalty earned every day for years on Nickelodeon, The Rugrats Movie has a chance to torpedo the competition. Will Disney-Pixar's entomological epic A Bug's Life run for cover under the nearest anthill? Will Babe: Pig in the City, the squeal--sorry, sequel--to the 1995 surprise hit, turn out to be so much baloney? In December, will The Prince of Egypt prove to be a hit of less than biblical proportions...
...Klasky launched the show in 1991: "The biggest problem is most of the time for children there is nothing of quality their whole family can enjoy. I love competition. It's healthy--it makes everybody work harder and do better work. The strong will survive. If you have a kid, they at least want to go every second weekend to the movies. So there are plenty of weekends from now until the Christmas season for every quality film to do well...
...Hecht of Nickelodeon, which conducted "parent-focused research" to broaden the project's salability: "We worked hard to make sure the themes appealed to adults as well as children." Adds Klasky: "A lot of adults would fall asleep if there were no 'second level.'" Translation: This ain't just kid stuff...
...courted by a drab-as-drywall repairman (Ewan McGregor), lives only for the pop standards her dear dead dad loved. Turns out she has an eerie gift for mimicking Judy Garland, Marilyn Monroe and other ghosts of chanteuses past. So a local talent scout (Michael Caine) thrusts the kid onstage for her, and the film's, moment of magic. Horrocks' metamorphosis from starling to star is worth cherishing. But stay around for Caine's bilious rendition of Roy Orbison's It's Over--screw-you show biz at its most show-bizarre...