Word: kidding
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Dates: during 1950-1959
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Your April 27 article on Buick failed to mention an important reason why Buick took a sales nosedive. For years every ten-year-old kid could identify Buick's Special, Super, Century and Roadmaster-and so could the average man on the street. Our Automobile Topics Magazine recently interviewed 100 men on the street, asking them to identify the Le Sabre, Invicta and Electra; only 15% identified them as Buick models...
...When Madison Avenue seers decided that the kiddies do not comprise much of a market, even a high rating could not save one of the best kid shows on the air. Sponsors deserted Walt Disney's Mickey Mouse Club, and this season it was cut to half an hour, all reruns. Next season, says Disney, it will probably be gone for good...
...plays a passable clarinet, Mimi at best has a middling voice, and their humor -which leans heavily on Mimi's buck teeth-belongs to the Keith-Orpheum circuit of three decades ago. In a way, they are so bad that they are disarming. There is a youthful nice-kid quality about them, and an innocent gaiety that captivates audiences: Ford and Hines were an instant national hit when Jack Paar gave them a guest shot last August...
Hazel-eyed Phil Ford was no novice at the entertainment game either. When he was a kid around Alameda, Calif., his aunt ran a dancing school, and the Depression saw him doing soft-shoe routines at small theaters to help buy the family groceries. World War II dumped him into the 84th Division, where the commanding general, Alexander Boiling, used to join Sergeant Ford in little skits. Chances are they also burdened Phil with his present style of humor. Sample...
...magazines at the age of five, at New Trier high school he held four jobs at once. At the University of Chicago ('41), he ran a business that grossed $150,000 a year selling supplies to fraternities, and thus was, recalls former Chancellor Robert M. Hutchins, the richest kid who ever worked his way through college...