Word: kidding
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Dates: during 1960-1969
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...sell commercials will be rather odd. In the typical American family, Mom is obviously a nut. Every blessed washday, she is seen running around the backyard with wild, passionate abandon, embracing her laundry and squealing, "It even smells clean!" That's more than can be said for Sis. Poor kid, her best friend just told her she's got rotten armpits. As for Dad, he keeps getting punched in the eye because he won't switch his brand of cigarettes. So he asserts his virility by barreling around mountain roads in his wide-track, fastback, four-on-the-floor Belchfire...
...SATIRE. Some commercials kid themselves, some razz the production style of various other products. A Jeno's pizza skit kids the halitosis hucksters. Marilyn says: "I'll tell you what your problem is, Gloria. You have bad pizza. Bad pizza!" After Gloria switches to Jeno's, Marilyn tries another tack: "Now I'd like to talk about your deodorant." Gloria: "Marilyn, how would you like a nice belt in the mouth?" A small masterpiece, worthy of Jonathan Winters or the late Ernie Kovacs...
...brand recall," and the ground rules dictate that the only ads that anybody remembers are the very good and the very bad. Pretty good does not count. Quick: Which airline promotes its baggage service by shipping its pitchman in a crate with his head sticking out? Everybody remembers greasy kid stuff, but what stuff is supposed to be superior? Which TV manufacturer, to prove that all its money has been poured into developing a better set, shows its board of directors in their undershirts? If a viewer can unhesitatingly answer Braniff, Vitalis and Sylvania, then he is watching too much...
...greeter." So when the two retired fighters met last week in a flack-fixed rematch, their panting efforts damaged nothing but the memories of the three Pier Six brawls-among the most savage in all boxing history-that they slugged out from 1946 to 1948. Graziano, the Dead End kid from Brooklyn, and Zale, the "Man of Steel" from Gary, Ind., wheezed through all of three rounds, swung such friendly punches that they scarcely ruffled a hair, and quickly retired to ringside to mix it up instead with their referee, Comic Alan King, who tactfully scored it a draw...
Seen in isolation, The Fearless Vampire Killers is just a bad joke: a little kid's desire to let the bad guys win for once as realized by a thirty-year-old adolescent mentality. But Rosemary's Baby is on their side too; the witches win, Rosemary accepts Satan's spawn as her son, and Polanski's careful dating of 1966 as the year One (the black calendar beginning with the birth of the son of Satan) suggests that 1968 is the year Three, that all things malevolent are heartily thriving...