Word: kieschnick
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Dates: during 2000-2009
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...Michael Kieschnick, 49, a telecommunications executive in San Francisco, had been answering his daughter's questions about life from almost the moment she could talk. Then one day when she was 9, she startled him. "Daddy," she asked, "do you think I look fat?" "I stumbled through the answer," Kieschnick recalls. "I knew the answer wasn't the most important thing, but the question was. It really led me to realize that the influences around my daughter telling her she had to look a certain way were more powerful than her mother and I were...
...Kieschnick decided to tackle the image problem head on, and three years ago he teamed with Joe Kelly, a father of twin 21-year-old daughters, to start Dads and Daughters, a lobbying group that has since attracted 2,000 members around the country. Through letter writing, e-mail campaigns and phone calls, the organization has successfully persuaded the CEOs of eight companies such as Campbell's and Sun-In to pull ads that perpetuate negative stereotypes for girls. Says Kelly: "Since most CEOs are men, we write to them dad to dad and ask them, 'Is this the message...
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