Word: kim
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Paley also said that because the author of the final report was not a committee member but instead was Christopher C. Kim ’99, an aide to University President Lawrence H. Summers, it reflected the view of the administration...
...Peter Kim, the call to join the family business came as a rude awakening. Snoring away a spring-break morning at the University of Southern California in 1994, Kim picked up the phone to hear his father Sang Hoon Kim shouting at him in Korean. "He goes, 'The company's got problems. Everybody's got to help out,'" recalls the younger Kim. The son did a lot more than that. At the time, office workers were no longer buying the polyester blouses the family company, Protrend, churned out. Sales were tumbling 50% every year. What's more, the father...
This generation's business strategies and goals far outpace their parents'. Drunknmunky, for instance, publicizes its popularity with hip-hop acts like Cypress Hill and Linkin Park and sponsors raves and rap concerts. Kim's ambitions include music and video-game production, accessories, bags and shoes. "I'd like to be more of a household brand, not just a clothing company--like [Ralph Lauren's] Polo," he says. Unlike their parents, Kim and his peers pursue deals outside their immigrant communities; Drunknmunky works with partners in FUBU, the African-American-owned clothing line. Instead of hewing to production, most Korean...
Others take more convincing. When he was called back to work for the family company, Peter Kim was less than thrilled. But one day he had an epiphany while driving down the freeway. "I was feeling sorry for myself," he says. "Then it hit me: You are such a coward. My parents and that whole generation come to this country with nothing--like, a suitcase and maybe, what, a couple hundred bucks?" His father, seated beside him, says, "Thirty-eight dollars...
...They don't know the language," Peter Kim continues. "They don't know the culture. They can't even find a bathroom. They know nothing but can build this. It was almost like somebody took a frying pan and smacked me on the head. I am born in this country. I am educated in this country. We can make a go of this." The American Dream, after all, is worth fighting for. --With reporting by Anne Berryman/Kennesaw, Laura A. Locke/Napa, Siobhan Morrissey/Miami, Constance E. Richards/Greenville and Sean Scully/Los Angeles