Word: kimberlin
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...belly of the voting-reform movement is a man who personifies this paradoxical lack of credibility in the service of a credible cause. Brett Kimberlin was convicted in 1981 of a series of bombings in Indiana. By his own account, he dealt "many, many tons" of marijuana in the 1970s. Most famously, he is the man who from his prison cell alleged that as a law student Dan Quayle bought marijuana from him. Quayle repeatedly denied the charge, and it was never substantiated. In e-mails and Web postings from Kimberlin's two organizations, Justice Through Music and Velvet Revolution...
...Kimberlin has found a home in the blogosphere, digging up and disseminating an indiscriminate gush of anti-e-voting material. In turn, a loose network of lawyers, congressional staff members and academics have filtered that torrent, verifying and using parts of it for their cause, many of them without knowing Kimberlin's background. Most notably, he played a key, behind-the-scenes role in a Princeton study issued last September that Norm Ornstein of the American Enterprise Institute says "caused a significant alteration in the debate" over e-voting. The office of Rush Holt, the leading congressional advocate of reform...
...aggressive brand campaigning. The company, a division of Japan's Matsushita Electric Industrial Co., craves no less than the top spot in the $4.1 billion U.S. disposable-battery industry. "When we decide we want to be No. 1 in a category, we will be No. 1," says Brian Kimberlin, director of marketing for Panasonic's North American battery unit. The company says its Oxyride battery works better than competitors' in power-hogging devices such as digital cameras. Yet it takes lots of gumption--or arrogance--to make such a statement, given that Panasonic, while No. 1 in Japan, has less...
...Kimberlin says his strategy is to target people in their early 20s, who are tech savvy and the biggest users of the high-drain devices Oxyride is most suited to run: digital cameras, MP3 players and handheld games. So the company advertises heavily on youth-magnet media such as MySpace com Yahoo! Instant Messenger and MTV com Panasonic has also become the battery sponsor of Anheuser-Busch theme parks and the Dew Action Sports Tour, a competition featuring skateboarding, BMX biking and freestyle motocross...
Despite the challenges, Kimberlin makes clear that Panasonic will do whatever it takes to claw up the market. "Our plan is to keep doubling our advertising investment year over year. We are looking to be very, very aggressive," he says. It will have to be. Last year Panasonic spent $5 million to $10 million on advertising--peanuts compared with the $77 million that Duracell spent...