Word: kimbo
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...night where Mary Tyler Moore once ruled, CBS is now banking on Kevin Ferguson, a mixed martial arts fighter who goes by the stage name of Kimbo Slice, to draw younger viewers, especially men ages 18 to 34. But in giving such a prime-time spot to mixed martial arts (MMA), the fast-growing, full-combat sport that combines elements of boxing, kickboxing, wrestling, jujitsu and other disciplines, the network is taking a calculated gamble...
...Well maybe not all eyes. Saturday night prime-time TV, after all, has for years been a relative dead zone full of reruns, so DeLuca shouldn't expect knockout ratings, at least not right away. But there's no doubt that Kimbo Slice will draw a crowd. Once a promising Miami high school football player, Kimbo, now 34, flunked out of college and for a time lived in his car. He worked odd jobs - strip-club bouncer, porn company bodyguard - until he started street fighting about seven years ago for money in Miami backyards. "It kept me away from dealing...
...Videos of these brutal, bare-knuckled bouts (there goes Kimbo left-hooking some guy in the face, there's a Kimbo victim lying dazed and bloodied on the ground) drew over 10 million hits on YouTube. ProElite signed him up, and he has dominated his first three MMA fights. The 250-pound ball of fury might be the first Internet-generated athlete to reach mainstream superstardom. "I never thought it was going to blow up like this," he says...
...True, MMA is no longer an anything-goes spectacle. Rules like weight classes and timed rounds have made it a much safer sport. But unlike pro wrestling, the violence is real, and unpredictable. "The sport is brutal," says James "The Colossus" Thompson, a British fighter who will take on Kimbo Slice this Saturday. "You can't sugarcoat it. I will try to hurt Kimbo." Kimbo says his mind-set in the ring is to "seek, kill and destroy." Sanctioned MMA fights have resulted in one death in the U.S.; in 1998, another American died after being knocked out during...
JOSE CANSECO to take on former NFLer in Atlantic City celebrity boxing match. Paging Kimbo Slice...