Word: kimmel
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Dates: during 1980-1989
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...York boutique for an entire day when customers, getting wind of a fresh shipment of sweats, noisily stormed her portals. In the Chicago area, Kamali fans maintain an informal hot line on where her clothes can be found. "Kamali is going beyond anyone's imagination," says Sidney Kimmel, chairman of Jones Apparel Group, which makes her sport sweat line. "When we started getting reorders from Midwest counties not known to jump on a fad, we saw she was a universal trend." Adds Jeff Gersten, co-owner of Chicago's Sugar Magnolia boutique: "Just as there are Bruce Springsteen...
Whatever the perils of shrink or droop, they show no effect on sales. Manufacturer Kimmel figured he would do about $2 million this year in retail business. But Kamali already has grossed more than $10 million in the U.S. and eight other countries. Next year, sales could soar to $24 million. Variety may be one of the answers. No longer just humble gray, the sweats now come in stripes and seven colors. There are short cheerleader-type rah-rah dresses and skirts, harem pants, saucy knickers, long bomber jackets, and oversized sweatshirts to be worn over tights as minidresses...