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...there anything that government can do to help that sort of leg of the stool, to help the kind of private sector of the corporate world become more involved in the non-profit sector? The President: Well, it's not surprising that when you've had the worst recession since the Great Depression, that businesses are cutting back across the board, and that includes their philanthropic efforts. What that also means is it's going to bounce back once businesses themselves bounce back. So I'm not so much worried about the long-term trends. I think that this...
...There's been some controversy around that. Some Republicans have objected to that. Some of the 9/11 groups have. I just wonder whether you would speak to - kind of enunciate what that day really means now, going forward, in your view. The President: I wasn't aware there was a controversy, so you just reported - I guess there's always a controversy somewhere. I think that last year at 9/11-...
...Right, right. No, in fact, there's a huge amount of support among Americans for it, and it actually speaks to this idea - one more question, I have to figure out what it is - this idea that there's a kind of - some corporations talk about now kind of a double dividend, where there's a profit motive, but it also does - gives back to the community. They use this phrase called, like, the triple bottom line, where there's profitability, it's good for the environment, and it's good for the community...
...wondering if you would talk just a little bit to that idea of that being this kind of new civic engagement that people have through what they buy, what they purchase, and the kind of choices, the consumer choices that they make. The President: Well, as I said, the - I do think that young people - this next generation is much more aware of the consequences of what they buy, what they use, what they drive. And that's a wonderful thing. And our - all our individual choices, when you aggregate them, end up having a huge effect. And I think...
...polled this summer, 82% said they have consciously supported local or neighborhood businesses this year. Nearly 40% said they purchased a product in 2009 because they liked the social or political values of the company that produced it. That's evidence of a changing mind-set, a new kind of social contract among consumers, business and government. We are seeing the rise of the citizen consumer - and the beginnings of a responsibility revolution...