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Rival awards shows, which, like the Oscars, have for years forbidden the "winner" phrasing, were quick to notice the change. "I was surprised to hear that. It was kind of jolting," says John Leverence, a senior vice president of the Academy of Television Arts and Sciences, which gives out TV's Emmy awards. The rationale for the "award goes to ..." format is twofold: it plugs the award continuously, and it doesn't make losers feel any worse than they already do. "There's just a little bit of negative spin on saying, 'Oh yeah, this guy won this. The rest...

Author: /time Magazine | Title: An Oscar Comeback: 'And the Winner Is ...' | 3/8/2010 | See Source »

...hasn't always lived in such limelight. In fact, the national opprobrium he experienced after stumbling during the rings event at the 1988 Games in Seoul made him quit sport for manufacturing. His initial venture making jackets was a flop. "We had only one kind of material, in seven colors," he says. "It took us three years to sell them all." The experience made him see that it might be smarter to outsource design and production and concentrate on retail. He envisaged a chain of Li Ning shops, capitalizing on the goodwill that his name retained as memory...

Author: /time Magazine | Title: Follow the Leaders | 3/8/2010 | See Source »

...gracing the packets of instant noodles since the early 1990s, and is the creation of Tingyi, a company that chairman Wei Ing-chou built out of his parents' edible-oils firm in Taiwan's rural Changhua county. Thinking that mainland China's rapid development would boost demand for the kind of quick, cheap meals that workers would fill up on during factory breaks or after a punishing shift, he decided to cross the Taiwan Strait and set up a factory in Tianjin in 1992. The timing was perfect. Master Kong is now the world's largest brand of instant noodles...

Author: /time Magazine | Title: Follow the Leaders | 3/8/2010 | See Source »

Reality star and red-carpet opportunist Spencer Pratt recalls growing up in Los Angeles and watching Russell Crowe during 2000's Gladiator premiere. "I watched him go through several of his Australian beers on the carpet," Pratt recalls. "The media were all around him, it was just a different kind of media. They let people get away with more because the celebrities had more power. Now some paparazzo who has to pay his rent doesn't care what Russell Crowe or his agent thinks of him. He's taking that picture and selling it." And today, media outlets would...

Author: /time Magazine | Title: The Red Carpet: Minefield for Celebrities | 3/7/2010 | See Source »

...regions, especially the Shi'ite-dominated south and the Kurdish north. But either direction could destabilize the country. Devolution could spark a civil war between Arabs and Kurds, while further centralization in a country with a history of totalitarianism could put Iraq on a slippery slope to a new kind of dictatorship...

Author: /time Magazine | Title: Iraq's Election: Can It Pull a Country Together? | 3/6/2010 | See Source »

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