Word: kindness
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...talk about the past, people feel safe." For instance, I went on a summer holiday, and it was a disastrous holiday. The weather was crap, the food was bad and the hotel was bad. But when you look at the photos from that holiday two years later, you kind of forget all the bad memories you had. That's exactly what's happening in our minds. Companies will start to push the past more than the future, because we feel kind of warm and soft for the past, and trust the past a lot more. Because brands are all about...
...There's the kind of movie people see because they have to - because it's the weekend's big new attraction, and marketing and habit have schooled them to want to see it on opening day. And occasionally there's a film people see because they want to - because a friend told them it's fun, or they've already enjoyed it and want to return. This weekend, obligation was represented by Angels & Demons, a sequel of sorts to the 2006 superhit The Da Vinci Code, with the same star, Tom Hanks, and director, Ron Howard; and pure movie pleasure...
...typically doubles the weekend take of the movie it's replaced - are easy to enumerate. The Da Vinci Code was a publishing phenomenon with the added balm of religious controversy; the movie version earned $77 million its first weekend. Angels, actually a prequel, didn't generate the kind of heat that spurs audiences to see it immediately. Also, Dan Brown, the author of both Da Vinci and Angels, is a powerhouse literary name but not yet a megamovie franchise; Star Trek, the latest in a series of film spin-offs that date back 30 years, has brand recognition...
...kind of started with Tylenol. I had never taken a pill, never gone to the doctor, but one winter when I was 32 years old, I came down with the flu. I was miserable, shaking, drifting in and out of consciousness. In a lucid moment, I remembered someone had left Tylenol in my medicine cabinet. I pulled the bottle out, took one, and crawled back into bed. (See pictures of spiritual healing around the world...
...warm, moist air surrounded us. She was mid-sentence and stopped talking. It was a moment like I hadn't felt before - or since. There was the presence of something else that was spiritual around us. It lasted 30 seconds, maybe a minute, and then it just kind of receded like a wave and was gone. This book really came from that moment, feeling that presence. It was an attempt to find out whether I was crazy...