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...That's basically saying, "I'm totally controlled by the woman at home." So what he's going to say is, "Did you know this window can close at 82 m.p.h.? It's the fastest-closing window in the world." And the neighbor will say, "That's kind of cool." Well, it has nothing to do with the functionality of the car, but that's a rational argument he will make. The car company is phrasing it in his mind so he can justify the purchase. (See 10 things to buy during the recession...

Author: /time Magazine | Title: How Shoppers Make Decisions in a Recession | 5/18/2009 | See Source »

...consumer who doesn't want to fall into temptation, but I see all these deals out there, what kind of mind games can I play to stop myself from spending money I really need? Number one: don't bring your credit card out to the mall. When you buy something with cash, it feels like it's much more expensive. And because of that, you actually start to say to yourself, "Hey, is this really worth it?" That's trick number one. Trick number two is related to dopamine and addiction. Take a distance to things...

Author: /time Magazine | Title: How Shoppers Make Decisions in a Recession | 5/18/2009 | See Source »

...order to change the environmentally dangerous practices of businesses which are under financial stress the government will need to provide the same kind of financial support it is already giving to other industries under the new stimulus program. There is a benefit to getting capital to a company that helps build systems to distribute the energy from wind turbines or change their facilities into locations that use solar power. If the government wants to help companies change businesses so that they pollute less, the fastest way to do it is to invest government money to finance the process. That would...

Author: /time Magazine | Title: Even Al Gore Can't Bring Attention to the Environment and Recession | 5/18/2009 | See Source »

...Saturday night in April, and Me Talk Pretty is rocking the house. Not a very large house, mind you. The kind of dank, beer-stained shoe box frequented by up-and-comers. But the sound is sharp, and the vocalist, Julia Preotu, can sing. Me Talk Pretty has potential...

Author: /time Magazine | Title: Rocking Out at Denny's? | 5/18/2009 | See Source »

...target demographic, says he has started going to Denny's more often and sees it in a new light. "Every time someone mentioned Denny's, I'd picture that couple over there," he says, nodding toward a middle-aged husband and wife sitting in a booth. "Now it's kind of New Age, up with the trends...

Author: /time Magazine | Title: Rocking Out at Denny's? | 5/18/2009 | See Source »

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