Word: kingsway
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Dates: during 1960-1969
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...Firm Foundation. United Africa has prospered primarily by knowing what Africans aspire to both economically and politically. Convinced that the African standard of living was bound to rise dramatically, the company began opening its giant Kingsway supermarkets and department stores in major West African cities as early as 1948, has gradually stocked them with a dazzling array of the latest Western products, from television sets to trousseaux. To help introduce Africans to these new luxuries, the Kingsway stores have used style shows and appetite-whetting advertising on the delights of modern living. As one measure of their success, United Africa...