Word: kinseyisms
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Consequently, Hefner turned toward the somewhat surer ground of statistics, and through the Playboy Foundation,* funded the most wide-ranging U.S. poll since Alfred Kinsey's famous studies of Sexual Behavior in the Human Male in 1948 and Sexual Behavior in the Human Female in 1953. Playboy's findings: over the past 25 years "there have been dramatic increases in the frequency with which most Americans engage in various sexual activities and in the number of persons who include formerly rare or forbidden techniques in their sexual repertoires...
...proof behind this jubilant conclusion came from a survey of 2,026 people in 24 urban areas, a sampling that Playboy asserts roughly matches the entire American population in most demographic characteristics. The Playboy sampling does not exactly match Kinsey's, which was much larger, being based on 12,240 interviews. Unlike Kinsey, Playboy interviewed some blacks and did not include rural subjects or those without high school diplomas...
...Premarital sex now occurs more frequently and sooner than it did in Kinsey's day. About three-quarters of Playboy's single women under 25 had had intercourse, while only one-third of Kinsey's made that claim. Among the youngest group of married women queried by Playboy (ages 18 to 24), 80% had lost their virginity before marriage...
More than half the Playboy men with some college education had had premarital coitus by the age of 17; Kinsey's group were only half as precocious...
...Frenchman of 1972 is apparently about as unfaithful to his spouse as was the American male of Kinsey's day. On the other hand, 28% of the American women interviewed by Kinsey's team declared that they had been unfaithful, compared with only 10% of the French women. As the French report asserts, "the oft-advanced theory of declining morality is not borne out"-at least not in France...