Word: kintner
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Dates: during 1960-1969
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...things heard on previous Paar shows or elsewhere on TV. But NBC was in no mood to lose a topnotch performer - and moneymaker. All week long newspaper re porters haunted Paar's suburban home in Bronxville, recording every sob and sigh. According to Paar, even NBC President Robert Kintner and NBC Chairman Rob ert Sarnoff had tried to reach him by phone. "They're not bad people as net work executives go," said Paar, but he would not talk to them, hoped to leave on a long vacation. Then he told another story - this time about a poor...
...promptly suggested that it might repair the cup. A conciliatory letter from President Kintner reminded Paar of the other people on his show who were affected by his walkout. "I hope you will think of all of them, Jack, and decide to come back to us." At the same time, NBC was insisting that it would hold Paar to his fiveyear, $200,000-a-year contract...
...rescued the industry from a skid six years ago when the first cancer-cigarette studies were widely publicized, helped sell a record 456 billion cigarettes last year. They also touched off a heated controversy on their advertising claims of reduced tar and nicotine. Last week FTC Chairman Earl W. Kintner announced that all cigarette makers had agreed to end the tar derby by dropping claims to filter effectiveness, taking the health pitch out of their...
...Kintner's announcement ended a long struggle by the FTC to clarify the benefit of filters for the baffled smoker. An FTC request in 1952 for an injunction to stop health-claim tobacco advertisements was blocked when the U.S. District Court ruled that cigarettes are not a "drug." Later the FTC suggested certain guide lines to assist the companies in documenting their claims, but let them use their own testing laboratories until the commission was able to develop a standard tar-and-nicotine test. The FTC never was able to establish a standard amid the welter of laboratory tests...
...complaint against Brown & Williamson Tobacco Corp. for false filter advertising claims. The Life ads convinced the FTC something had to be done for the industry as a whole, and the formal complaint convinced the cigarette makers that it would be prudent to agree to end the filter derby. Said Kintner gratefully, noting that cigarette advertisers spend $190 million a year: "It is no small feat for them to change the major emphasis of a number of brands...