Word: kintner
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
...viewers by shaving phony sandpaper in commercials for Colgate-Palmolive's Rapid Shave and by doctoring Standard Brands' Blue Bonnet Margarine with liquid drops that were billed as "flavor gems" (TIME, Jan. 25). Reeves's ad was addressed, in 84-point bold type, to Earl W. Kintner, FTC's mild-mannered but sharp-minded chairman. It looked as if long-haired Rosser Reeves was taking a swing at the judge while his case was still in court...
...Kintner, without warning, you have changed your rules," wrote Reeves. "In front-page news stories and in big, black, damaging headlines, your commission has accused a number of great American companies of deceptive and dishonest advertising. Stripped of legalistic verbiage, these crippling press indictments rest on flimsy ground indeed-mere subjective opinion that minor props and artifices have resulted in horrendous deceits. We used an artifice no more deceptive than the make-up you yourself, Mr. Kintner, will be asked to wear the next time you step before a TV lens...
...Washington, FTC's Kintner, 47, patiently puffed his pipe, proudly showed off the favorable mail that came in after the ad. (Sample: "Hogwash. Thanks, Mr. Kintner-Glenn Lewis. Average American. Elkin, N.C.") In Manhattan, other ad agency bosses gagged on their Gibsons, labeled the ad "a phony." Snapped one: "A deplorable exhibition of advertising sophistry at its worst. The public will say, 'That's the way Madison Avenue reacts to criticism-they're thieves and crooks...
...their product to deceive the customer. On the theory that informed and skeptical consumers are the first line of defense against the cheats, the commission last week held its first Washington Conference on Public Deception, attended by representatives of 47 civic, professional and business organizations. FTC Chairman Earl W. Kintner said the commission would go all out to open its voluminous files on "trickery in the marketplace" to public view. "In the blunt language of the street," he said, "the gyp seller depends on the sucker buyer and can't exist without...