Word: kintner
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...rescued the industry from a skid six years ago when the first cancer-cigarette studies were widely publicized, helped sell a record 456 billion cigarettes last year. They also touched off a heated controversy on their advertising claims of reduced tar and nicotine. Last week FTC Chairman Earl W. Kintner announced that all cigarette makers had agreed to end the tar derby by dropping claims to filter effectiveness, taking the health pitch out of their...
...Kintner's announcement ended a long struggle by the FTC to clarify the benefit of filters for the baffled smoker. An FTC request in 1952 for an injunction to stop health-claim tobacco advertisements was blocked when the U.S. District Court ruled that cigarettes are not a "drug." Later the FTC suggested certain guide lines to assist the companies in documenting their claims, but let them use their own testing laboratories until the commission was able to develop a standard tar-and-nicotine test. The FTC never was able to establish a standard amid the welter of laboratory tests...
...viewers by shaving phony sandpaper in commercials for Colgate-Palmolive's Rapid Shave and by doctoring Standard Brands' Blue Bonnet Margarine with liquid drops that were billed as "flavor gems" (TIME, Jan. 25). Reeves's ad was addressed, in 84-point bold type, to Earl W. Kintner, FTC's mild-mannered but sharp-minded chairman. It looked as if long-haired Rosser Reeves was taking a swing at the judge while his case was still in court...
...Kintner, without warning, you have changed your rules," wrote Reeves. "In front-page news stories and in big, black, damaging headlines, your commission has accused a number of great American companies of deceptive and dishonest advertising. Stripped of legalistic verbiage, these crippling press indictments rest on flimsy ground indeed-mere subjective opinion that minor props and artifices have resulted in horrendous deceits. We used an artifice no more deceptive than the make-up you yourself, Mr. Kintner, will be asked to wear the next time you step before a TV lens...
...Washington, FTC's Kintner, 47, patiently puffed his pipe, proudly showed off the favorable mail that came in after the ad. (Sample: "Hogwash. Thanks, Mr. Kintner-Glenn Lewis. Average American. Elkin, N.C.") In Manhattan, other ad agency bosses gagged on their Gibsons, labeled the ad "a phony." Snapped one: "A deplorable exhibition of advertising sophistry at its worst. The public will say, 'That's the way Madison Avenue reacts to criticism-they're thieves and crooks...