Word: kinzley
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...service fields the improvements are sometimes measurable, sometimes not--often both. Doug Kinzley, vice chairman of MGA Communications of Denver, figures that his advertising, public relations and marketing firm can put together a business proposal for a client in "maybe half the time it used to take" before the firm brought in a staff computer expert and installed individual computers for its 28 employees. That, he says, "gives us more thinking time. Our time is better spent on the actual work." The time saved is measurable, the benefits of proposing better-conceived ad campaigns to clients less...
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