Word: kiosk
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Footwear The Nike Trial Van travels throughout Europe making pit stops at running events and clubs where athletes can choose from more than 1,000 pairs of sneakers for a free test run. A U.S. version launched last spring at a kiosk called the Runner's Station in New York City...
...Dublin Airport in Ireland that sold mobile-phone top-ups, ring tones, games and logos - all downloaded from a central database - as well as soft drinks. It's now fine-tuning the business model, ensuring revenues cover the technology's cost. And Vodafone is field-testing two QuickPhone kiosks that sell ready-to-use prepaid handsets and SIM cards. But the machines, located in two Manchester, England, Vodafone shops, also have broadband connections and may eventually dispense top-ups and other digital media content, too. The results look promising. The Coke machines' revenues doubled. And Vodafone's kiosk sales...
...tickets - for everything from airline seats to events. And machine-dispensed downloads of music videos and TV shows is also a future possibility. Since teenagers will make up a big part of the market, the Coke machines' main payment method is cash (though they accept credit cards). Vodafone's kiosks, however, also accept chip-and-pin debit cards, which is crucial given the handsets retail for a bit more than pocket change, between $55 to $150. Vodafone's goal is simple: it makes no money from selling phones, but from the voice and data traffic they deliver to its network...
...Waitresses in red tartan aprons now dish out edible pizza for $1 a slice at Tashir's shiny new restaurant, which also offers wireless Internet access. Nearby are a sushi bar, a kitchen-design store, a café that bears a passing resemblance to Starbucks, a bright yellow mobile-phone kiosk that's open 24 hours a day and Jackpot, a slot-machine arcade that marks Kaluga's attempt at glamour. "You can see people have more money," says Alexander Kuptsov, owner of Bellissimo, a shoe boutique that stocks a range of little-known Italian brands alongside a few famous ones...
Indeed, growing numbers of ordinary Russians appear willing to trade some liberties for the economic opportunities that stability provides. Sergei Kuznetsov, 32, is one Russian in a hurry to live better. He used to sell sausage from a kiosk in Kaluga's open-air market, a tough business under any circumstances and particularly after the 1998 crisis, when the government temporarily suspended debt repayments and devalued the ruble 30%. But the economy recovered much faster than anyone expected. Together with his wife and a friend, Kuznetsov scraped and borrowed to buy a crude packaging machine and set up a business...