Word: kirloskar
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Dates: during 1960-1969
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...time of year for worshiping Lakshmi, the Hindu goddess of wealth and prosperity, to whom all wise Indian businessmen annually offer their order books for a blessing. With his workers during the ceremony, his feet bare and his forehead glowing with a dot of vermilion, sat Shantanu Laxman Kirloskar, the U.S.-educated head of India's Kirloskar group, a seven-company combine that sells $46 million worth of farm and industrial equipment a year in 42 nations on every continent. Shantanu Kirloskar's respect for ancient rites is matched by his interest in modern and aggressive management. From...
Steel Plows for $8.40. The Kirloskar companies not only dominate their field at home (by producing 65% of India's diesel engines, 40% of its centrifugal pumps, 36% of its electric motors), but also symbolize the gradual change in India's old image as a mere exporter of raw materials. Nearly 20% of Kirloskar's diesels are sold abroad, from West Germany to California, and from the West Indies to the Persian Gulf. Kirloskar plants also turn out a neatly complementary array of products that range from air compressors to vertical turret lathes, from sluice valves...
...Kirloskar-"S.L." to his friends-is a compact (5 ft. 6 in., 150 Ibs.) man of 61 with bird-bright brown eyes and a penchant for gay-toned bow ties. After graduating from Massachusetts Institute of Technology in 1926, he got his little family-owned motor company to branch out into planters, seeders and harrows, invented a machine that speeded peanut shelling by 600% . Kirloskar has been branching out ever since, often by collaborating with foreign manufacturers. He runs his empire of nine scattered plants and 11,000 workers with a light hand. "I direct by invisible authority," he says...
Sugar Cane & Cow's Blood. Almost alone among Indian industrial complexes, Kirloskar has no roots in textiles...
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