Word: kirshenbaum
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...young crowd feel a little seasick these days. The Navy has as many as 22,000 unfilled jobs, including 18,000 at sea. We asked a few top-gun advertising agencies to throw the admirals a line. (From top to bottom: Goldberg Moser O'Neill; McCann-Erickson Worldwide; Kirshenbaum Bond & Partners; Partners & Simons; and WongDoody, which actually came up with...
...great idea," says Richard Kirshenbaum, co-chairman of Kirshenbaum Bond & Partners. However, he and other admen say blink ads can't introduce products but they can certainly reinforce such icons as McDonald's Golden Arches...
...among twenty-and thirtysomething males, a group perennially coveted by advertisers. It has also developed a following among teenagers who can be readily found on the Internet proclaiming its superiority with appropriately jejune postings like "Mad TV blows SNL away." Notes Steven Klein, media director at the ad agency Kirshenbaum & Bond: "Mad TV is seen [among advertisers] as something with a lot of potential...
Those elected are: Scott A. Boorman, Quincy House; Steven J. Kelman, Adams; Howard D. Kirshenbaum, Winthrop; Peter D. Kramer, Winthrop; David A. Lerner, Quincy; Edward McGaffigan Jr., Winthrop; Robert E. Mintz, Leverett; Matthew C. Mole, Eliot; Ronald B. Ponn, Eliot; Paul S. Viita, Leverett; Milton C. Weinstein, Dunster; and Marshall S. Wolff, Winthrop...
Together, Daniels, Parmiter, Goodman and Kirshenbaum go at their tasks in the belief that what we must aim to give the reader is not the results but the reasons...