Word: kiryana
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...advantage of being in Amritsar is that almost everyone in the business-oriented town is a merchant. Furthermore, the cash-and-carry format allows Bharti and Walmart to co-opt a part of the competition - the mom-and-pop, or kiryana, stores - by turning them into customers. In fact, there's a section within the Best Price store called a "model store," where kiryana shop owners are taught how to arrange goods in their store and optimize inventories to maximize profits...
...take a while, however, to persuade the locals to change their shopping habits. "I'll come here only once in a while," says Dalvinderjit Kaur, a housewife, whose son is filling out a form to get membership at Best Price. "I have shopped at the same kiryana shop for 18 years." There are many reasons customers like Kaur prefer their kiryana shops: they deliver for free, even for small orders; they allow regular customers credit; and they are close by and personal. "He knows us so well," she says. "When my daughter went to America to study, he called...
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