Word: kismet
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...wish to protest against your picture of the Burmese Prime Minister's backstage visit to Kismet [July 4]. Although it is quite obvious that U Nu knew what he was doing, a family newsmagazine is hardly the proper place for this bust-by-jowl juxtaposition of the traditionally quiet Eastern dress and the pseudo-Eastern undress...
...Broadway hit musicomedy Kismet opened in London with at least two handicaps. The show was housed in a vast theater off the beaten track, and it was saddled with an immense (for England) $126,000 budget. But after opening night, it looked as if Kismet would also be a London hit. "Obviously, a great success," said the Times...
...Kismet is only one indication of a British theater boom this season. Despite a 25% increase in the price of theater tickets since 1939, attendance is up by at least 30%. In London's West End, 42 playhouses are running full blast; 100 repertory companies are operating in principal cities; 40 touring companies play one-night to two-week stands in the provinces, and 50 touring revues and dozens of variety bills rove the nation...
Perhaps most important, the British producer gets by on a much smaller investment. At $126,000, the cost of the London production of Kismet was half the cost of the Broadway production. More typically, the cost of the London production of The Desperate Hours ($22,000) was only about one-fifth the $106,000 needed to put the thriller on Broadway earlier this season...
Directors for the productions are still uncertain according to Haliday, but he hopes that Albert Marre, director of "Kismet," will be back in time for the last play...