Word: kit
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Dates: during 1980-1989
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...decision with beefed-up advertising. The Daniels increased their sales from $1.1 million in 1979 to $4 million in 1981. Business collapsed when the Government reclassified the gun as an automatic weapon in 1982, but the Daniels got around the restriction by marketing a $300 MAC-10 kit that could be used to build a rapid-fire pistol with parts available from another company. In June a grand jury in Fresno, Calif., indicted the Daniels and two others on charges of conspiring to manufacture and market the parts for making illegal automatic weapons and silencers...
Aside from the feces crisis, there were a number of space glitches, none of them momentous. A drinking-water spigot temporarily stuck, leaving the crew so thirsty that some proposed to use the water in their survival-kit rations. The crew successfully spun off one satellite that will aid air-traffic control, but they were unable to launch another that could have assisted the Defense Department in tracking submarines. Reason: the apparent failure, possibly due to weak batteries, of a microswitch on the door of the canister housing the satellite. Other frustrations included a sticky latch on an air lock...
...tapes has not exactly advanced the video art form. Some use a celebrity host to liven up a dry presentation; more often an anonymous lecturer is aided only by crude graphics or amateurish dramatizations. Attempts to make the material more "visual" are frequently awkward. First Aid: The Video Kit, produced by the American Red Cross and CBS/ Fox Video, buries its valuable information amid hokey sketches in which two couples are instructed in proper first-aid techniques by a helpful neighbor...
...from jojoba or wheat-germ oil to elastin or collagen, and most have no added fragrance. Lauder's top-shelf stuff includes Men's Skin Repair Complex ($35 for .87 oz.), which promises to produce younger-looking skin. Interface offers a beefy $44, four-product Work-Out Kit, including an eight-page illustrated brochure on when and how to apply such items as the Gripper tightening mask (twice a week) and PCA Day Moisturizer (outward strokes each morning and evening). A less costly label, Skin Control Systems, is co-owned by ageless TV Personality Dick Clark...
...size since last year. Customers are crowding a silver-gray men's skin-care counter in Chicago's Marshall Field for shaving tips by white-smocked saleswomen. Estee Lauder, which already had the Clinique and Aramis labels, this year added Lauder for Men. A $20 sampler kit of the new Lauder line sold out in less than a week at Bullock's in Los Angeles. Says Baxter Finley, who for two decades has marketed his Baxter of California men's line: "In the last four years everyone and his dog is into skin care...