Word: kit
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Dates: during 1980-1989
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...Procardia letter is not the only example of an FDA corrective attack on drug-advertising practices. Last June the agency ordered Eli Lilly and Co. to revise the press kit it had prepared on Oraflex, an arthritis medication. The kit contained releases implying that the drug could retard the course of arthritis, a claim based on inconclusive animal studies. Lilly had taken the bold course of promoting its product directly to the consumer, and the misleading claim was trumpeted in newspapers and on television. The result was an enormous demand: more than $6 million in sales for Oraflex...
...cardboard box sits incongruously on an antique coffee table in an ornate office at the State Department. On the top of the box is an inscription scrawled in red marker: FOREIGN POLICY KIT. FOR THE BEST DAD IN GOVERNMENT. Inside are a tiny American flag, some Band-Aids, dice, a flashlight, a compass, a pacifier and a box of Anacin. "Everything I need," laughs George Shultz...
...home in Santa Fe, N. Mex. These days she keeps her highly praised ear for dialogue in tune through the 2,000 letters that she receives each month from youthful admirers. Asked one twelve-year-old: "Do you write your books from your mind, or do you use a kit?" Blume hardly needs a blueprint. Says she: "I don't have a teen-age audience in mind when I write. I try to get inside the mind and skin of a kid, and let the book find its own audience." One nine-year-old requested, "Please send...
...getting bigger. It would be futile to put a frame around The Coming Boom. The book is more like a sprawling by-the-numbers kit used to paint the dome of a new Renaissance chapel. There the enervated finger of post-industrial Adam is about to be plugged into the socket of divine science. One can even find a title for this vaulting masterpiece: CI. It stands for command, control, communications, computing/information and intelligence. Kahn is not too specific about command and control. His discussion of CI other components describes an information network that he believes should enable government...
...building sites already partially assembled. In the process, the city is becoming a genuinely modular community, a gigantic expanse of clip-together factories and buildings. The 205-bed Al Huwaylat Hospital, provided by the H.B. Zachry Co. of San Antonio, is arriving at the site virtually in kit form and being assembled room by room, each module having been delivered complete, down to the toilet-paper holders in the bathrooms. Even the hospital's prayer room, which has mosque carpets and lighting directed toward Mecca, was built in Alabama and transported overseas...