Word: kit
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Some examples of thoroughly commercial promotions: Rich Products Corp., maker of Coffee Rich, offers a "Bicentennial Kit" ("It includes an actual copy of the Declaration of Independence ...") in an ad headlined "Coffee Rich started a revolution in good taste." d-CON insecticide offers six free flag decals or, for $2, a Bicentennial T shirt. Its ad concludes: "So get a little American history free from d-CON, the people who are helping to free America from bugs." Nabisco offers grocers a cardboard kit that unfolds into a display stand-for Nabisco items-stamped "1776 Bicentennial 1976." The kit is called...
...several disguises per show in order to sanitize the notorious district of the title. Doug McClure plays a gambling-house owner, amusingly exasperated by his friend's slippery ways. The show is exuberantly staged and every present or former owner of a mail-order fool-your-friends makeup kit ought to enjoy...
...profit motive was plentifully in evidence at Conrad Hilton convention headquarters, where hucksters did a brisk business in Star Trek artifacts from space suit emblems to books (Bantam and Ballantine together have printed more than 6 million Star Trek paperbacks) to a $5 kit containing a dozen scale blueprints of the Enterprise. There were photographs for sale of Skipper Kirk, played by William Shatner, and First Officer Mr. Spock (Leonard Nimoy), a pointy-eared half human, half Vulcanite who has become a cult unto himself. Many of the new Spock generation attending the convention wore plastic ears like their hero...
...head. The time will come when you won't even be allowed a stub of pencil and the back of an envelope." There is perhaps too much doomsday in that advice, but anyone watching the world now may want to think hypothetically of stashing away in his survival kit, along with the dried foods and bottled water, a copy of the Shorter Oxford English Dictionary...
...apparently that's how a lot of people are taking it. WRKO radio is advertising a name-that-song contest which offers the grand prize of a shark hunt; a trip to Martha's Vineyard where the movie was filmed, two tickets to Jaws and a "shark repellent kit"--a baseball bat. Some...