Word: kit
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...Make Your Own World" is a delightful teaching aid that Coca-Cola includes in its new ecology kit, a promotional giveaway for school boards. To date, Coke bottlers have distributed 4,000 kits nationwide, and every teacher who has seen it wants...
...Deer Vote. Coke got expert help in developing the kit from the University of Georgia's Institute of Ecology. "We wanted the kids to realize that the world is not infinite and that its resources are limited," says Dr. Frank B. Golley, executive director of the institute. "We wanted them to devise a strategy to live within those limits...
...heavily promotenew brands. In recent weeks, R.J. Reynolds Tobacco has brought out Vantage, American Brands has introduced Maryland 100s, and Philip Morris has put on the market wintergreen-flavored New Leaf. The most unusual new item is Brown & Williamson's Laredo, which is a $2 kit that includes tobacco, paper, filters and a roll-your-own machine. It is fast finding favor among weekend pot smokers...
...tailor-made cigarettes are so easily available. Prices for those tailor-mades, however, have zoomed. (In New York, a pack now sells for 55? to 65?, in San Francisco, 40? to 50?.) To fight that rise, the Brown & Williamson Tobacco Corp. has now hit the streets with Laredo, a kit that might be called the Rolls-Royce of cigarette-rolling machines. Fast, efficient and all but completely foolproof, it turns out a filter cigarette in less than a minute. Included in the outfit are tobacco, specially made papers and filters, the rolling machine and even 20-butt packets (which, curiously...
Some executives assert that the public is not interested in paying for products that reduce pollution. General Motors, for example, has just spent $50,000 to promote and test-market in Phoenix a $20 exhaust-emission control kit for pre-1968 models. Out of 334,000 owners of such cars in the area, only 528 bought the kit. (Chrysler, on the other hand, reports brisk sales of a similar kit for its cars...