Word: kit
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...Director of the Religious Affairs Office of the Federal Office of Civil Defense, expounds his belief that, "Atheism has made civil defense necessary," and that by believing in God's purpose for America, the country can protect itself. Varicom, Inc., of Boulder, Colorado, manufactures a civil defense public "communications kit," a series of films that "builds within a man an appreciation of his American heritage and causes him to see civil defense as a positive way to insure that heritage." Thus a shelter program may force the government to define a national culture and morality that can hardly be accurate...
...seemed like such a good idea, right after World War II, for those Americans for whom a house had always been a dream house. The shell home came along, providing an inexpensive (average cost: $3,000), wall-to-wall do-it-yourself kit that was finished on the outside but left the interior up to the buyer. The shell house industry that started out so promisingly has just gone through one of the crudest shakeouts in business history, and is emerging a vastly smaller but much stronger part of the nation's $25.6 billion housing business...
Beans & Potatoes. Today's shell home buyer who has the cash can pay as little as $1,395 for a pure shell or as much as $7,800 for a semi-finished home (he pays some 70% more on the installment plan), can also buy a kit to finish the interior himself. Both Walter and DeLoach are moving toward more "livable" homes that are finished enough to qualify for FHA loans, but shells are still their main business. "We're selling to the bean and potato boy," says DeLoach, "and he's got a yard full...
Even as Phil Graham was putting together his new syndicate, Marshall Field organized an even bigger one. Last fall he bought out Chicago's Publishers Syndicate, a kit bag of comic strips, features, medical advice, the Gallup poll and assorted odds and ends, with an extensive clientele of 1,786 daily and weekly newspapers. Combined with Field's own Sun-Times-Daily News syndicate, which peddles to 73 papers such wares as Ann Landers. Cartoonist Bill Mauldin, Steve Canyon, and the dispatches of the News's foreign correspondents, the new syndicate made Graham's Post-Times...
...title refers to the picaresque progress of the book's hero across the width of Wales in search of the father who had abandoned him and his impoverished mother years before. The highway, like the highways of Fielding or Smollett, yields a complete novelist's kit of cutpurses and murderers, madmen and saints. The hero is set upon by mastiffs, trampled to insensibility by a mob, and nearly deprived of his virginity by a jade. He meets a cold-eyed man accompanied by a pox-pitted villain named Scabbo; the two of them pursue him so murderously through...