Word: kits
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...some weeks, Ian Jobson makes 20 types of Kit Kat at the big plant he oversees in the northern English city of York, the largest Kit Kat manufacturing operation in the world. Nestle installed $11 million worth of robots on the production line last year, and a new $1.6 million automated packaging machine is due to be installed this year. The number of people needed to staff the round-the-clock operation has been cut to 28 from 60. Jobson patrols the factory floor in his white coat and hairnet, soliciting ways to improve production. Nestle sent a manufacturing SWAT...
...understand Brabeck's strategy of cost-efficient global growth, unwrap a Kit Kat. Nestle acquired the chocolate-covered wafer bar in 1988 when it bought Britain's Rowntree. Today it's a $1 billion business, says Patrice Bula, head of the chocolate division at Nestle headquarters, and the company is pushing Kit Kat as its answer to the Mars bar, the world's most popular candy. Last year Nestle started producing Kit Kats in Russia and Bulgaria for Eastern Europe. A Latin American launch is slated this year. Kit Kat is already selling briskly in Japan, Australia and India...
Unlike Coca-Cola's, Kit Kat's formula is different almost everywhere. A Russian Kit Kat is a fraction of an ounce smaller than a Bulgarian one, and the chocolate is coarser and not as sweet as that in a German Kit Kat. In Japan, strawberry-flavored Kit Kat is all the rage. Each of these product variations is the result of thorough market research on local tastes. "There is no global consumer for the food-and-beverage business. This is a deep belief we have," Brabeck says...
...there is a gaping hole in this global strategy: Nestle doesn't control Kit Kat in the biggest chocolate market of them all, the U.S. Back in 1970, Rowntree licensed the brand in perpetuity to Hershey. The only way for Nestle to get it back would be a change of heart--or a change of control--at Hershey. So when the Hershey Trust put the company up for sale last year, Nestle saw a ripe opportunity. Brabeck made an agreement with Britain's Cadbury Schweppes under which it would return Kit Kat and another brand, Rolo, to Nestle if Cadbury...
...simple, noninvasive DNA-collection method, "and I thought, I can do that." The trick was discovering that saliva was a rich source of DNA that could be easily stabilized. The product could have important implications for law enforcement, forensic sciences and the military. Individuals may even want an Oragene kit to preserve a bit of a loved one--or themselves--if they fear that their remains may later need to be identified. On a more uplifting note, an Ottawa company, DNA 11, uses the kits to collect DNA that is then photographed and turned into personalized bio-art portraits...