Word: kitsched
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...250th anniversary of the composer's birth, the accompanying article concluded, "the threat of total marketing looms." Nowhere is that commercial exploitation more evident than in Salzburg, the quaint Austrian city where Mozart was born, which hopes to cash in on the anniversary with an incongruous mix of kitsch and high culture. "Salzburg without Mozart is hardly imaginable. Without Mozart, I really couldn't say how this city would be," says Heinz Schaden, Salzburg's mayor. An all-star lineup of musicians will be performing in town this year, including conductors Nikolaus Harnoncourt, Riccardo Muti and Simon Rattle...
...additive-free beef. For Atkins dieters who still want to indulge, the chefs will omit the bun, but carbo-loaders can feast on the "proper chips, never frozen." You can also get the vegetarian options, milkshakes and wine that GBK pioneered, and with speedy service. Lovers of burger kitsch will be glad to see the traditional tomato-shaped ketchup bottles adorning every table...
...additive-free beef. For Atkins dieters who still want to indulge, the chefs will omit the bun, but carbo-loaders can feast on the "proper chips, never frozen." You can also get the vegetarian options, milkshakes and wine that GBK pioneered, and with speedy service. Lovers of burger kitsch will be glad to see the traditional tomato-shaped ketchup bottles adorning every table. The newest kid on the premium-burger block is real burger world. Its family-friendly places, on Lavender Hill in Clapham and North End Road in southwest London's Fulham, opened in 2003 and 2005. Their specialties...
...keep witnessing how slyly the market promotes our liberation through consumer goods. The commercialism of 1970s counter-culture, for example, has been analyzed by Bass Professor of English Louis Menand. A more recent example of the way advertising makes kitsch out of genuine languages of self-definition is the grievous use of the motto of Ralph Ellison’s “Invisible Man”—“I am what I am”—to sell sneakers. Pseudo-sociological categories such as the “metrosexual man?...
...musing on the workings of communist ideology, Czech writer Milan Kundera notes about what he calls the two tears of kitsch. ?The first tear says: How nice to see children running on the grass. The second tear says: How nice to be moved, together with all mankind, by children running on the grass.? Kitsch denies the earthy messiness of life. And ?totalitarian kitsch,? he writes, outlaws individualism, doubt and irony, because they risk exposing the beautiful lie it is designed to sustain. The gulag, Kundera argues, is ?a septic tank used by totalitarian kitsch to dispose of its refuse...