Word: kiviat
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...Washington Business School's Mark Forehand, who ran the study with Andrew Perkins of Rice University's Jones Graduate School of Management. The take-away for marketers? Simple enough: hire someone affable with a distinctive voice but who won't be easily named. Calling all B listers. --By Barbara Kiviat...
...countries his (controversial) way of ranking cities. On the Global Creativity Index--which assumes that creative talent, technology and tolerance lead to economic growth--the U.S. ranks fourth, behind Sweden, Japan and Finland. And to Florida's way of thinking, without changes, even that won't last. --By Barbara Kiviat...
...coffee chain said it was disappointed by the decision but acknowledged Pax's strict social screens. Even more disappointed may be people who own shares of the Pax World Balanced fund. Since Pax first invested in Starbucks eight years ago, the stock has quintupled in value. --By Barbara Kiviat...
...uses his own call center, as does another franchisee in California. Corporate McDonald's is running tests, and so is Hardee's, which hopes to eventually route all calls from restaurants in Hispanic areas to bilingual call takers and possibly even let operators telecommute from home. --By Barbara Kiviat...
...additional 1,000 accountants, lawyers and economists. No one expects those changes to eliminate corporate fraud entirely. But CEOs may no longer claim, like the old joke about the drunk driver who gets in a car crash, that they were sitting in the backseat. --With reporting by Barbara Kiviat/ New York