Word: kiwis
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Dates: during 2010-2019
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...Pougault uses produce from the Chevillots' organic farm in the Munduk Valley and builds the menu around local seafood. Chevillot claims descent from four generations of traditional Burgundy cooks, but Sardine's "cuisine du soleil" is kept delectably light, judging by the likes of scallops on beds of kiwi and kudzu, and grouper in a ginger-soy reduction. (See 25 authentic Asian experiences...
...when the news emerged this month that a Loire Valley producer had been smacked down by an Australian tribunal for apparently trying to pass off its sauvignon blanc as a New Zealand brand by labeling it Kiwi Cuvée, critics were quick to revel in the irony. Britain's Daily Telegraph newspaper called it a "humiliating blow to Gallic pride," while the Wall Street Journal said that France had gotten a "dose of its own medicine." But the French may have been less guilty of applying double standards than of using the same kind of savvy marketing strategies that...
...Although Kiwi Cuvée is sold legally in European supermarkets, the tribunal ruled last October that the wine maker, Lacheteau, could not market it under that name in Australia because consumers would wrongly believe it was made in New Zealand. The ruling was hailed by the New Zealand Winegrowers Association, which had brought the complaint to the board. But the indignation of the Kiwis has lessened in recent days after a New Zealand blogger highlighted the apparently little-publicized fact that the cuvée is actually made for Lacheteau by a New Zealand wine maker, Rhyan Wardman. "Kiwi...
...While purists fear a dumbing down of French wine may have adverse consequences, Mas says the long-term success of the new brands still depends on quality wine-making. "This Kiwi Cuvée is a perfect expression of the sauvignon blanc grape, which is made in the Loire [valley], but with a New World attitude," says Mas. That may have been reason enough for New Zealanders to fear Lacheteau moving in on their territory - the best-selling wine in Australia is currently New Zealand sauvignon blanc. (See pictures of New Zealand...
...Australia may have to do without Kiwi Cuvée, but another French wine with a New World name is being quaffed there with zeal: Arrogant Frog, made by Mas at his estate, Domaine Paul Mas. It has become Australia's biggest French import, with 1 million bottles sold annually. Proof, perhaps, that sometimes it pays to have a bad reputation...