Word: kjell
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Dates: during 2000-2009
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...measure of how Europe is changing that Funky Business authors Kjell Nordstrom and Jonas Ridderstrale, professors at the Stockholm School of Economics, are considered radical prophets of consumerism. Their message is hardly new in the heartland of capitalism, the U.S., but it is a revelation in Sweden, where the state-led economy has long held sway. Nordstrom and Ridderstrale claim that in the new wired world, employees and consumers, not capitalists, hold the real power. The only unique asset companies have, they say, is the brainpower of their employees. The corporation is us, the means of production ours. Demand seldom...