Word: kleenex
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Dates: during 1950-1959
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...Domes. The U.S. Marine Corps tried geodesic domes made of paperboard, found them so light that a helicopter could lift them and fly them to advance bases, so cheap that they could be left behind if necessary when the troops moved on. (The Marine Corps nicknamed the disposable domes "Kleenex houses," called them "the first major basic improvement in mobile military shelters in the past 2,600 years.") The U.S. needed a trade fair building in Afghanistan that could be flown in by DC-4; Fuller provided one that could be assembled in 48 hours. Covered with polyester Fiberglas, geodesic...
...plots carry his punch in the way that cotton carries chloroform. His stories are saturated with the sights and sounds of suburban life. His characters show the identity cards of the hard-pressed middle class: unpaid bills, buttonless shirts, little scraps of paper that read, "oleomargarine, frozen spinach, Kleenex, dog biscuit . . ." They believe they are "outside the realm of God's infinite mercy," and yet their prayer is heartfelt: "Preserve me from word games and adulterers, from basset hounds and swimming pools and frozen canapes and Bloody Marys...
...having said the wrong thing or having been misunderstood. He still broods "When will they start tearing me down?" Or "I wonder how many among my group really love me?" Says a former agent of his: "He has no armor. You can pierce him with a piece of Kleenex...
Finally moving on to Brussels via Paris, the ballet troupers scoured Parisian shops for all the shoes, Pancake Make-Up, eye shadow, nets, Kleenex, false hair, powder puffs and bobby pins they could carry. Wardrobe Master Leslie Copeland flew to London to buy white shirts for the men. Upon his arrival in Brussels, well-heeled Director Lucia Chase and company members cut off the incongruous pockets. The U.S. embassy in London scissored red tape to arrange immediate funds for air-freighting costumes, put the Rambert Giselle score in a Brussels-bound diplomatic pouch. In Brussels itself, one especially vital consignment...
...late advertising tycoon Albert Davis Lasker (onetime head of Lord & Thomas), one afternoon in 1943. Before him, set up on easels in Manhattan's Wildenstein galleries, stood a $70,000 Gauguin and a $45,000 Renoir. For the man who made such products as Lucky Strike, Palmolive, Pepsodent, Kleenex and Kotex into household words, the world of art was opening. On hand to coach and whet his appetite was his wife Mary, who had majored in art at Radcliffe, gone on to help run a Manhattan gallery...