Word: kleenex
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...blood off [she was now recollecting the scene and picture of the swearing in of Lyndon Johnson on Air Force One at Love Field, as the dead President lay aft] ... I saw myself in the mirror, my whole face spattered with blood and hair. I wiped it off with Kleenex. History! I thought, no one really wants me there. Then one second later I thought, why did I wash the blood off? I should have left it there, let them see what they've done. If I'd just had the blood and caked hair when they took...
...after three years, I will tell all. Grab yourself a National Enquirer and some kleenex, and read...
...protect trademarks clearly endangered by popularity, the owners of such familiar names as Kleenex, Jell-O and even Frisbee constantly monitor newspapers and magazines, television stations and the ads of competitors. They look for any use of their trademarks-say, without capitalization-that implies a wider, generic meaning. Offending writers or editors may get no more than a note or telephone call from the company urging them to avoid future errors. But when a potential rival violates a trademark, the legal battle may be heated...
...hard enough to bid goodbye to the summer, 'hello' to the books, and to realize that school has begun again. It's doubly hard when there are at least as many kleenex boxes as books to greet. Harvard has its annual cold...
Died. Fairfax M. Cone, 74, advertising tycoon and public-spirited Chicago civic leader; after a long illness; in Carmel, Calif. Co-founder and director of Foote, Cone & Belding, he maintained that an ad should be a simple "substitute for talking to someone." He helped make Sara Lee, Kotex, Kleenex, Hallmark, Sunkist and even the doomed Edsel household names, but perhaps his most famous ad was for the American Tobacco account: "With men who know tobacco best... it's Luckies two to one." Despite its title, Cone's autobiography, With All Its Faults: A Candid Account of Forty Years...